Which organisations, and which decision-makers, represent your most valuable prospects?
Completely revised for 2014, our latest guide to creating Perfect Customer Profiles and Key Stakeholder Personas is an essential resource for any B2B sales and marketing organisation that wants to systematically attract, engage, qualify and persuade more of the right sort of prospects - and avoid wasting their time pursuing "opportunities" that are never likely to close.
Our step-by-step guide will help you to:
The guide includes simple templates that enable marketing organisations to focus on finding more of the right sort of prospects - and equip sales teams to better qualify and engage their most promising opportunities.
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